![]() Take Small Fragments of a Song Instead of combining full songs in your video take smaller fragments to use in the video and ensure the video compliments the songs used.Follow trends to get an idea of what’s popular on TikTok’s sound library. An attractive song is the best way to do this. Use a Trending TikTok Song (or Audio) As you record a video, keep the beginning of the video interesting.Here are all the different ideas you can use: One good idea is this: You can layer multiple types of sounds to arrive at the perfect sound you want. Now let’s get to the fun part, adding your own sound! How to Make and Add Your Own TikTok Sound And as a result, TikTok saw its user base multiply by many multiples during the pandemic. This enabled the creators to rope in audiences from all across the globe. Everything was in its favor, starting from the user interface to the byte-sized 60-second long videos. Create new sounds - Brands can also create new sounds and use that for promotions within their TikTok marketing campaignsĪs the world went on lockdown during the pandemic, TikTok became the new form of entertainment.Amplify branded sounds - Brands can also create audio and use that as a promotional tool within the app.But brands are free to create licensing agreements for audio from independent creators. License popular audio -TikTok places many restrictions on the sounds brands can pick and use from within the app.In order to capitalize on this, here’s what brands must do on TikTok: Users say that the sound they experience on TikTok is fun at a 66% higher rate compared to other similar platforms.Īccording to TikTok, sound is anti-scroll and helps audiences hear and feel what you’re saying. On TikTok, that’s way less effective.Īccording to the research led by TikTok, users are more receptive to sound within the ads than they’re on other platforms. TikTok is the only social media channel where audio raises purchase intent and brand favorabilityīe it any other platform, I would have recommended adding captions and using other ways to generate interest in your video.73% of users say that they stop and pay attention to ads on TikTok that come with audio.88% of TikTok users say that sound is essential to their TikTok experience.To understand just how big audio is to the platform, TikTok partnered with Kantar – the world’s leading data, insights, and consulting company – to reveal some interesting facts: The fundamental aspect of TikTok is that it helps drive higher engagement rates. ![]() Stats About Audio’s Contribution to The Rise of TikTok
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